Full Throttle is an energy drink brand produced by the The Coca-Cola Company which debuted in late 2004 in North America, and which seems to be aimed primarily at 20 to 30 year-old men. The brand's image and website is "full ignition truck 'n roll", with rubber-burning, tough guy, manly men and "bad ass downloads" (desktop wallpapers). The drink has a citrus flavor and comes in a 16-ounce can, which contains 141 milligrams of caffeine. As of June 2005, Full Throttle had 7.8% of the energy drink market and is currently available in 78 percent of all convenience retail locations in the United States.
- Slogan: Live life how you want.
- Size: 16oz can
- Variations: Full Throttle, Sugar Free Full Throttle, Full Throttle Fury, Sugar Free Fury, Full Throttle Blue Demon (Blue Agave Flavor)
- Producer: The Coca-Cola Company
- Official Website: www.fullthrottleenergy.com